Digitalization presents companies with the challenge of questioning and systematically reorganizing their business models, their organizational structure and their patterns of thinking. But how can companies proactively generate innovations and implement them successfully on the market? Systematic innovation is a concept that has proven itself in practice. In this article, you will learn where to start with your business and what to consider.
Creativity with system
Systematic innovation – what sounds like a contradiction at first glance is a scientifically proven concept. Creativity and innovation are not something most people are born with, but can be encouraged and learned with the right methods. Systematic innovation is based on:
- Scientifically proven innovation patterns
- A structured and methodically sound approach
- Overcoming established patterns of thought.
This makes it possible to overcome paradigms and structural fixations in an organization and to exploit the potential of digitization.
Innovation cycles accelerate: The early bird catches the worm
Digitalization is so much more than broadband expansion and the use of modern communication technology. It accelerates innovation cycles and revolutionizes hierarchical relationships in companies. Digitization requires transparency and networking. If you act quickly and are one of the pioneers, you have the opportunity for great growth. The Early Bird catches the worm. The prerequisite, however, is to question old processes without ifs and buts and to leave established patterns of thought behind. Only then can real innovations be created that drive companies forward.
Systematic innovation: What questions should companies ask themselves?
To maximize the potential of digitization in all areas, companies should systematically address the various reference groups and focus on the following questions:
- Customers and employees: How can we use networks (social media, social intranet)? How can we further promote interaction and networking? How can we strengthen loyalty and loyalty to our company?
- Business model and competition: Which platforms can we offer (instead of products)? How can we turn competitors into partners? Which new market participants are there and how do we deal with them?
- Big Data: What data does our company collect? Which additional data should we generate? What information can be derived from this data? Who could benefit from this?
- Innovation: Do we have an open and transparent error culture? How can we create one? Do we enable learning through experimentation? How can we create a culture of innovation?
- Value creation: What benefits do we offer our customers? What impact do new technologies have on our value creation? Is our current business model still up to date?
Systematic innovation for success
With selected innovation methods, established patterns of thinking in these dimensions can be questioned and habits can be overcome. Unlike many so-called creative methods, the concept of systematic innovation enables real innovations. This means that the status quo is questioned, established patterns of thought and paradigms are overcome.
The basis of systematic innovation is the recognition that around 80 percent of innovations are based on one of five innovation patterns. So you can:
- Break up established and accepted patterns of thought.
- Question industry logics and paradigms.
- Develop innovative concepts with high utility value.
Tips: Successful digitalization through systematic innovation
Based on our practical experience, a step-by-step approach to systematic innovation has proven itself:
- Step 1: Apply the known patterns of innovation to the above-mentioned dimensions of digitization
- Step 2: Development of digitization concepts for each dimension
- Step 3: Consideration of interdependencies across dimensions
- Step 4: Development of an integrated digitization concept.
The use of agile methods can reduce the introduction risk of innovations, since they enable a cost-effective and comparatively low-risk validation of the benefit hypotheses.
As with all concepts, intervening variables can falsify results. With regard to systematic innovation, it should be ensured that third parties involved, such as potential customers, have established patterns of thought and utility models that stand in the way of the development of innovative service offerings. These unexpected factors must be taken into account in advance and eliminated if necessary.
Source cover picture: © Robert Kneschke | fotolia.com