About us

We do not want to dob our customers into do something: there is not one-size-fits-all recipe. Our goal is to enable you to independently find sustainable, innovative and creative solutions for your challenges. Lateral thinking is our business: we think around the corner together with you and guide you on paths you did not yet know. We sharpen your eye for possibilities outside the comfort zone and give you the courage to use them. Provocatively we question the existing, lead to lateral thinking and, if necessary, turn processes, ideas, habits and business models upside down.

We approach our task with passion and motivation and ensure that this also applies to our customers. Fun instead of stress is our motto – because whoever motivates and convinces, will successfully master it.

Systematic lateral thinking

Our sound experience combined with our comprehensive theoretical knowledge in the areas of methodology, innovation management and creativity techniques enable us to identify challenges of our customers and to develop innovative solution concepts with their teams, which contribute sustainably to the creation of value and thus to the future viability of your company. We are not satisfied with superficiality: We drill into the depths – even if it hurts. In order to realize innovations in the company and to create a sustainable and lasting culture of change, we apply scientifically sound methods that have been tried and tested in practice:

  • We use proven innovation methods, scenario-based decision-making and Systematic Inventive Thinking to generate innovations and promote creativity.
  • We use value analysis and attribute value mapping to identify customer needs and portfolio adjustments.
  • For the implementation of new concepts we use agile methods such as Google Sprint and Scrum.

Lateral thinking is part of our daily business – we enable our customers to do the same.

The Magnify Innovation Founders: Gisela Zweck and Dr. Tobias Adam

Gisela Zweck

Gisela Zweck keeps the overview, even if it gets complicated. Many years of experience in national and multinational project management in different industries (agile and classic) ensure that she always keeps a cool head. She motivates the team and develops creative solutions. Her positive and constructive attitude leads to sustainable results and inspires our customers over and over again. Her demands on quality, efficiency and effectiveness are high.

Gisela Zweck has already held various management positions and knows how to deal with different stakeholders. Her comprehensive knowledge, her high social competence and the respectful cooperation with partners and customers make her a highly respected consultant. She is an honorary examiner for commercial professions for the IHK Munich and Upper Bavaria.

She is a certified project and innovation manager, studied law at the Ludwig-Maximilians-Universität in Munich and holds a degree in business administration from the Verwaltungs- und Wirtschaftsakademie München.

To relax, Gisela likes to grab a good book or the golf clubs. She enjoys the view of the mountains while hiking or skiing and likes to explore foreign countries.

Dr Tobias Adam

Tobias Adam is an experienced innovation specialist and passes on his knowledge to customers and students: He conducts innovation workshops, holds seminars and develops new portfolio elements as well as customer-specific innovation programs. As a lecturer at the University of Applied Sciences Augsburg and the FOM Hochschule für Ökonomie und Management in Munich, he teaches his knowledge about innovation management, corporate strategy and business intelligence.

Tobias Adam gained his management experience in positions in various industries. He gained intercultural experience in the Middle East, Asia and the USA. Positive energy and the creative approach to challenges and problems inspire customers, partners and clients.

Tobias Adam studied Business Informatics at the Technical University of Darmstadt. He also completed a management training in business management at Cornell University in Ithaca, NY. He completed his doctorate at the Department of Technology and Innovation Management at RWTH Aachen University. Tobias is also a certified SAP Application Associate (Business Intelligence) and project manager.

Tobias prefers to spend his free time in the fresh air and with various sports or trying out new barbecue recipes.